Overall Progress
10%4 of 41 tasks completed
Critical14
High17
Medium7
Ongoing3
Total Tasks
41
Completed
4
In Progress
0
Not Started
37
Progress by Phase
P1
4/4 (100%)P2
0/6 (0%)P3
0/5 (0%)P4
0/5 (0%)P5
0/5 (0%)P6
0/6 (0%)P7
0/10 (0%)Phase 14/4
Strategy: Pick Your Core Lane
1
Write a One-Paragraph Positioning Statement
CriticalDone
Founder / Brand LeadWeek 1
P1A1
2
Research Your Top 3 Competitors
HighDone
SEO LeadWeek 1
A2P1
3
Map Revenue by Product Category
HighDone
Founder / FinanceWeek 1
P1
4
Make the Final Vertical Decision
CriticalDone
FounderWeek 1-2
P1A1
Phase 20/6
Audit & Prune: The Great Content Cleanup
1
Build a Complete Content Audit Spreadsheet
CriticalNot Started
SEO LeadWeek 2-3
P1A1
2
Pull 12-Month Traffic Data from Google Search Console
CriticalNot Started
SEO LeadWeek 2
A1
3
Tag Every Page: Keep, Improve, Merge, or Delete
CriticalNot Started
SEO Lead / Content LeadWeek 3
P1A1
4
Execute the Prune: Delete Pages with 410 Gone Status
CriticalNot Started
Dev / SEO LeadWeek 3-4
P1A1
5
Merge Overlapping Pages with 301 Redirects
HighNot Started
Content Lead / DevWeek 4
P1A1
6
Resubmit Updated Sitemap to Google Search Console
HighNot Started
SEO LeadWeek 4
P1
Phase 30/5
Trust: Prove You're Real Humans
1
Rewrite the About Us Page with Real Founder Info
CriticalNot Started
Founder / Content LeadMonth 2-3
A1A2
2
Add Real Founder Photos (Not Stock Images)
CriticalNot Started
Founder / PhotographerMonth 2-3
A1A2
3
Create Individual Author Pages for All Content Writers
HighNot Started
Content Lead / DevMonth 3
A1A2
4
Write the Real Origin Story
MediumNot Started
Founder / Content LeadMonth 3
A1A2
5
Add Founder LinkedIn & Press Links
HighNot Started
FounderMonth 3
A2F1
Phase 40/5
Rebuild: Product Pages That Actually Help
1
Rewrite Product Pages with Specific Use Cases
CriticalNot Started
Content Lead / FounderMonth 3-4
A1F1
2
Add Honest Limitations: When NOT to Use This Product
HighNot Started
Content Lead / FounderMonth 3-4
A1F1
3
Create Comparison Tables vs. Alternatives
HighNot Started
Content LeadMonth 4
A1P1
4
Add Original Usage Photos & Videos to Products
HighNot Started
Founder / Content CreatorMonth 3-5
A1F1
5
Include Real Load Test Data Beyond Manufacturer Specs
MediumNot Started
Founder / Testing TeamMonth 4-5
A1F1
Phase 50/5
Hoss Labs: Original Research That Slaps
1
Set Up the Hoss Labs Content Hub
CriticalNot Started
Dev / Content LeadMonth 4
A1A2
2
Run and Publish Real-World Load Testing
CriticalNot Started
Founder / Testing TeamMonth 4-5
A1F1
3
Create Comparative Product Testing Content
HighNot Started
Content Lead / FounderMonth 5-6
A1P1
4
Document Long-Term Durability Tests with Photos
HighNot Started
Founder / Testing TeamMonth 4-9 (ongoing)
A1F1
5
Film Founder Expedition Content
MediumNot Started
FounderMonth 5-8
A1A2
Phase 60/6
Authority: Earn It From the Outside World
1
Launch Post-Purchase Email Review Campaign
CriticalNot Started
Marketing LeadMonth 5-6
F1A2
2
Build Authentic Presence in Reddit Communities
HighNot Started
Founder / Community ManagerMonth 5-9 (ongoing)
A2F1
3
Send Product Samples to YouTube Reviewers
HighNot Started
Marketing LeadMonth 6-8
A2F1
4
Pitch Stories to Vertical Publications
HighNot Started
Founder / PR LeadMonth 6-9
A2F1
5
Get on Adventure & Outdoor Podcasts
MediumNot Started
FounderMonth 7-9
A2A1
6
Sponsor Community Events & Meetups
MediumNot Started
Marketing LeadMonth 6-12
A2F1
Phase 70/10
Technical & Monitor: Tighten Up & Track
1
Deploy Schema Markup (Organization, Product, Article, Person)
HighNot Started
Dev / SEO LeadMonth 6-7
A2A1
2
Optimize Core Web Vitals (LCP, INP, CLS)
HighNot Started
DevMonth 6-7
F1
3
Build Contextual Internal Links from Labs to Products
HighNot Started
Content LeadMonth 6-8 (ongoing)
P1A1
4
Clean Up Sitemap: Only Index Valuable Pages
MediumNot Started
Dev / SEO LeadMonth 6
P1
5
Set Up Quarterly KPI Tracking Dashboard
CriticalNot Started
SEO LeadMonth 6
F1A2
6
Monitor Branded Search Volume Growth
OngoingNot Started
SEO LeadOngoing (monthly)
A2
7
Track Indexed Pages Getting Monthly Clicks
OngoingNot Started
SEO LeadOngoing (monthly)
P1A1
8
9-Month Strategy Re-evaluation
CriticalNot Started
Founder / SEO LeadMonth 9
P1A1A2F1
9
Resist the Urge to Publish Generic Content
OngoingNot Started
EveryoneOngoing (always)
P1A1
10
Don't Expect Overnight Results — Here's the Real Timeline
MediumNot Started
EveryoneRead now, reference always
P1A1A2F1